The 40 Most Popular Paint Colors with Hex Codes (Benjamin Moore, Sherwin-Williams, Farrow & Ball)

The most popular paint colors from Benjamin Moore, Sherwin-Williams, and Farrow & Ball are overwhelmingly soft whites, warm greiges, and a handful of deep blues and near-blacks — colors like White Dove, Agreeable Gray, Revere Pewter, Hague Blue, and Hale Navy that work across rooms and light. Below are 40 of the bestsellers, grouped by brand, each with its exact code and hex value so you can spec it, match it, or preview it before you commit.

Every designer keeps a short list of colors that just work. These are the ones that show up again and again on bestseller lists, in real projects, and in the colors clients ask for by name. We pulled 40 of the most-loved across the three brands interior designers reach for most, with the code and hex for each so there's no guessing at the paint store. Tap any color to see its full page, undertones, and closest matches across brands.

One note on hex values: a hex code is a screen approximation of a physical paint, not a perfect substitute for a real sample. Use it to preview and narrow choices, then always test a real swatch in your actual light before buying. Farrow & Ball in particular doesn't publish official RGB values, so those hex codes are close approximations.

Most popular Sherwin-Williams paint colors

Sherwin-Williams dominates the warm-neutral conversation. Agreeable Gray and Repose Gray are two of the most-painted walls in the country, and the brand's whites, sages, and deep accent colors round out almost any whole-home palette.

• Agreeable Gray — SW 7029 — #D1CBC1 — the default warm greige; reads gray or beige depending on light

• Repose Gray — SW 7015 — #CCC9C0 — a touch cooler than Agreeable Gray, still warm enough to feel soft

• Accessible Beige — SW 7036 — #D1C7B8 — a grounded greige that leans beige in warm rooms

• Alabaster — SW 7008 — #EDEAE0 — a creamy, soft white that flatters trim and cabinets

• Pure White — SW 7005 — #EDECE6 — a clean, barely-warm white that works on walls and trim

• Snowbound — SW 7004 — #EDEAE5 — a crisp white with the faintest gray to keep it from going stark

• Mindful Gray — SW 7016 — #BCB7AD — a deeper greige for moodier, grounded rooms

• Sea Salt — SW 6204 — #CDD2CA — the famous green-gray-blue that calms a bathroom or bedroom

• Evergreen Fog — SW 9130 — #95978A — the sage-gray that put muted greens on every cabinet

• Naval — SW 6244 — #2F3D4C — a deep, near-black navy for cabinets, islands, and accent walls

• Urbane Bronze — SW 7048 — #54504A — a warm charcoal-brown for cozy, enveloping spaces

• Iron Ore — SW 7069 — #434341 — a soft black with brown depth; the go-to for exterior doors

• Tricorn Black — SW 6258 — #2F2F30 — a true, neutral black with no obvious undertone

• Worldly Gray — SW 7043 — #CEC6BB — a light, airy greige that stays neutral across light

Most popular Benjamin Moore paint colors

Benjamin Moore is the trim-and-cabinet benchmark. White Dove is arguably the single most-specified white in interior design, and the brand's greiges (Revere Pewter, Edgecomb Gray) and navies (Hale Navy) are repeat performers on every bestseller list.

• White Dove — OC-17 — #EFEEE5 — the soft white designers reach for first; warm but not yellow

• Simply White — OC-117 — #F6F6ED — a bright, clean white with a hint of warmth

• Chantilly Lace — OC-65 — #F4F6F1 — a crisp, modern white for trim and contemporary rooms

• Swiss Coffee — OC-45 — #EEECE1 — a creamy white with cozy, slightly yellow warmth

• Cloud White — OC-130 — #F2F1E6 — a soft warm white that pairs with almost any palette

• Revere Pewter — HC-172 — #CBC6B8 — the classic warm greige that started the greige trend

• Edgecomb Gray — HC-173 — #D9D3C4 — a lighter, softer greige than Revere Pewter

• Classic Gray — OC-23 — #E3E0D7 — an almost-white warm gray for bright, airy walls

• Gray Owl — OC-52 — #D3D4CC — a light, versatile gray with a cool green-blue lean

• Pale Oak — OC-20 — #DDD9CE — a warm, pinkish-beige neutral that reads barely-there

• Hale Navy — HC-154 — #434B56 — the safe-bet navy; deep but never harsh

• Chelsea Gray — HC-168 — #86847C — a strong mid-charcoal for cabinets and statement walls

• Kendall Charcoal — HC-166 — #676662 — a warm, soft charcoal that's dramatic without going black

Most popular Farrow & Ball paint colors

Farrow & Ball is where designers go for character. The colors carry more pigment depth and famously shift with the light, which is why moody blues like Hague Blue and atmospheric neutrals like Elephant's Breath have such a devoted following.

• Pointing — No. 2003 — #F3EFE3 — a warm, creamy off-white with classic English softness

• Wimborne White — No. 239 — #F4F2E7 — a gentle warm white with almost no undertone shift

• All White — No. 2005 — #F6F6F2 — the purest F&B white, made with no black pigment

• Cornforth White — No. 228 — #CFCBC4 — a cool, contemplative gray that shifts with the light

• Skimming Stone — No. 241 — #DBD5CA — a warm greige with subtle depth and softness

• Elephant's Breath — No. 229 — #C7BEB3 — the cult warm greige with a faint magenta undertone

• Setting Plaster — No. 231 — #D9C0AE — a soft, dusky plaster pink that reads as a warm neutral

• Pigeon — No. 25 — #9A9F94 — a muted blue-green-gray for cabinetry and joinery

• Down Pipe — No. 26 — #606565 — a dramatic lead gray with green depth

• Stiffkey Blue — No. 281 — #4A5B6B — a deep, dusty navy named for wet Norfolk sand

• Hague Blue — No. 30 — #3F4D57 — a rich, moody blue-black that's a designer favorite

• Studio Green — No. 93 — #464D4A — a near-black green for the most dramatic rooms

• Railings — No. 31 — #45494C — a soft blue-black, gentler than a true black

How to actually use this list

A bestseller list tells you what works often, not what works in your room. Three things change how every one of these colors reads: the direction and quality of your light, the color's undertone, and its LRV (light reflectance value — how much light it bounces back). A greige that looks perfect in a south-facing living room can turn gray and cold in a north-facing one.

So treat these as a shortlist, not a final answer. Once you have a few favorites, preview them against your space, compare undertones side by side, and find the closest matches across brands before you order. If you already have a hex code from a render, fabric, or inspiration photo, you can also work backward to the nearest real paint.

Related reading: the same kitchen painted in six dark blues, and how to find the closest paint color to any hex code.

Frequently asked questions

What is the most popular paint color overall?

Across designers and bestseller lists, soft warm whites and warm greiges top almost every ranking. Benjamin Moore White Dove (OC-17) is the most-specified white, and Sherwin-Williams Agreeable Gray (SW 7029) is the most-painted greige. Both are popular precisely because they stay flattering across a wide range of rooms and light.

Are these hex codes exact?

They're close approximations, not perfect matches. A hex value is a screen color and can't capture how a physical paint reflects light, picks up undertones, or shifts through the day. Use the hex to preview and compare, then test a real sample in your space before buying. Farrow & Ball doesn't publish official RGB values, so those are especially approximate.

How do I find an equivalent color in another brand?

Match by undertone and LRV rather than by name. Many bestsellers have close cousins across brands — for example, several warm whites and greiges overlap closely between Benjamin Moore, Sherwin-Williams, and Farrow & Ball. Each color's page on Glintera lists its closest matches in the other brands so you don't have to eyeball it.

What is LRV and why does it matter?

LRV (light reflectance value) measures how much light a color bounces back, from 0 (black) to 100 (pure white). It's one of the best predictors of how light or dark a color will feel on the wall. Whites usually sit in the low-to-mid 80s and up; popular greiges land in the 50s and 60s; deep blues and near-blacks fall below 10.

Why do my walls look different from the hex swatch?

Because the swatch is lit by your screen and your wall is lit by your room. Natural light direction, bulb temperature, sheen, and surrounding colors all change how a paint reads. That gap is normal — it's why every one of these colors should be sampled in the actual space before you commit the whole room to it.