Pure White
Sherwin-Williams
SW 7005
Pure White is the workhorse white of the Sherwin-Williams deck, soft and quiet with a barely-there warmth that keeps it from feeling sterile. It is arguably the most-specified trim and cabinet white in the catalog because it flatters both warm and cool wall colors without fighting either. Where Extra White leans noticeably cool and Alabaster leans noticeably warm, Pure White holds the middle.
Some brands don't share official hex codes. The digital values shown here are careful approximations. Always confirm with a physical sample.
Close matches
Benjamin Moore: White Violet 1408 (#E9EBE6) · Alabaster OC-129 (#F2EFE8) · Atrium White OC-145 (#F2EFE8)
Farrow & Ball: Wevet No. 273 (#ECEBE9) · Salt No. CC5 (#E6E4E1) · Au Lait No. CB9 (#EBE7DC)
Similar Sherwin-Williams colors: White Sand SW 9582 (#EDECE7) · Snowbound SW 7004 (#EDEAE5) · White Sail SW 9622 (#EBEBE7)
Common questions
What is the hex code for Pure White?
The hex code for Sherwin-Williams Pure White SW 7005 is #EDECE6. In RGB that is 237, 236, 230. Use these values to reproduce Pure White in SketchUp, Canva, Photoshop, Figma, or rendering software for client presentations and mood boards.
What is the Benjamin Moore equivalent of Pure White?
The closest Benjamin Moore match for Pure White is White Violet 1408 (#E9EBE6). No cross-brand match is exact, because each brand mixes its own pigment formulas. Always confirm with a physical sample before specifying a substitute.
Is Pure White warm or cool?
Pure White is essentially neutral with the faintest warm lean. It carries a touch of softness that keeps it from the blue-cool territory of Extra White, but not enough yellow to read creamy. At an LRV of approximately 84, it is bright and clean in most light. That near-neutrality is its whole value: it works as trim against warm greiges and cool grays alike, which few whites manage.
Why does Pure White look different on screen than on the wall?
Screens emit light while paint reflects it, so a hex code cannot capture how lighting, sheen, and surrounding colors shift paint in a real room. Treat #EDECE6 as accurate for digital design work, and use physical samples for final approval.
What LRV does Pure White have?
Pure White has a Light Reflectance Value of approximately 84, meaning it reflects about 84% of visible light. That places it among lighter colors that keep rooms feeling open and bright.
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