Incredible White
Sherwin-Williams
SW 7028
Incredible White is an off-white riding the line into pale greige, with a gray base that can carry a subtle pink-violet cast in some light. When it behaves, it is an elegant, barely-there neutral for walls in refined transitional spaces. Sampling matters here: against orange-leaning wood or in north light the undertone gets more vocal.
Some brands don't share official hex codes. The digital values shown here are careful approximations. Always confirm with a physical sample.
Close matches
Benjamin Moore: White Winged Dove 1457 (#E5E0DB) · Classic Gray OC-23 (#E3E0D7) · Intense White OC-51 (#E0DFD7)
Farrow & Ball: Strong White No. 2001 (#E4E2DC) · Great White No. 2006 (#E4DFDC) · Salt No. CC5 (#E6E4E1)
Similar Sherwin-Williams colors: Eider White SW 7014 (#E2DED8) · Zurich White SW 7626 (#E6E1D9) · Sunbleached SW 9585 (#E5E0D7)
Common questions
What is the hex code for Incredible White?
The hex code for Sherwin-Williams Incredible White SW 7028 is #E3DED7. In RGB that is 227, 222, 215. Use these values to reproduce Incredible White in SketchUp, Canva, Photoshop, Figma, or rendering software for client presentations and mood boards.
What is the Benjamin Moore equivalent of Incredible White?
The closest Benjamin Moore match for Incredible White is White Winged Dove 1457 (#E5E0DB). No cross-brand match is exact, because each brand mixes its own pigment formulas. Always confirm with a physical sample before specifying a substitute.
Is Incredible White warm or cool?
Incredible White is a cool-leaning off-white. Its gray undertone carries a soft violet edge that can read faintly pink, particularly in northern light or beside warm wood tones. With an LRV of approximately 74, it stays light and airy on walls. It is happiest in cooler, polished palettes with marble, chrome, or black accents, and it deserves a large sample board before any commitment.
Why does Incredible White look different on screen than on the wall?
Screens emit light while paint reflects it, so a hex code cannot capture how lighting, sheen, and surrounding colors shift paint in a real room. Treat #E3DED7 as accurate for digital design work, and use physical samples for final approval.
What LRV does Incredible White have?
Incredible White has a Light Reflectance Value of approximately 74, meaning it reflects about 74% of visible light. That places it among lighter colors that keep rooms feeling open and bright.
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